terms privacy licenses press

Contact: media@redhotlabs.com

Red Hot Labs Raises $1.5 Million for Mobile Games and Platform Technology Zynga Veterans Head Company; Marquee Investors Lead Round

SAN FRANCISCO, Calif., Feb. 28, 2013 – Red Hot Labs today announced it has raised $1.5 million in seed funding for the development of mobile games and platform technology. The company’s investors include Andreessen Horowitz, Greylock Partners, SV Angel, General Catalyst, Japan’s IT-Farm and private individuals.

Red Hot Labs was founded by Amitt Mahajan and Joel Poloney who were behind the creation of Zynga’s FarmVille, a social game played by millions of users everyday around the globe. They also created the reusable game engine that has been deployed in the majority of Zynga’s games. The two co-founded MyMiniLife right after college, which was acquired by Zynga in 2009.

Currently, the duo has several games in development under the Red Hot Labs banner. These games utilize a suite of underlying tools that was developed by Red Hot Labs, enabling them to cut development time in half and rapidly bring applications to market. The team is comprised of several product experts and Zynga veterans who have worked on games such as FrontierVille and CastleVille as well as the game engines behind these titles.

“In the last few years, the combination of powerful technology combined with intuitive user interfaces built on top of Facebook has disrupted the industry and changed the way consumers interact with one another,” said Amitt Mahajan, co- founder of Red Hot Labs. “We believe mobile is the obvious next disruptive platform but the tools to realize its potential do not yet exist. Our focus is on creating better ways of building and distributing applications that will be essential to companies and consumers in an increasingly mobile-centric world.”

The company’s angel investors include Keith Rabois, Chris Dixon, Bill Tai, and Charles Huang and Kai Huang, co-creators of Guitar Hero games among others.

About Red Hot Labs

Founded in 2012, Red Hot Labs, headquartered in San Francisco, develops mobile games and underlying platform technology. The company was started by serial entrepreneurs Amitt Mahajan and Joel Poloney and is backed by Andreessen Horowitz, Greylock Partners, SV Angel, General Catalyst and private individuals.